Responsible for overall P/L of an operation with 1,200~1,500 employees and annual revenue of US$ 25-30 million? Setting upLacoste Polo Shirts
company structure (Maquiladora Treaty), materials & product flow in NAFTA (USA, Canada & Mexico) area? Develop & extend business in NAFTA area (USA, Canada & Mexico) i.e. Thomson, Electrolux, Scientific Atlanta, BRK & TCL other than HP? Selected as exclusive supplier of personal computer chassis in NAFTA area by HP? ISO-9001/2000 certified by UL Special Assistant to Chairman - General Importer of BMW in East China 2001-2002? In charge of overall marketing strategy/activities for BMW in East China region? Managing sales & retail operation – 30-40 managements/200-300 sales representatives? Develop & implement marketing/promotion/media plan for BMW in East China
? Develop & implement product plan & positioning for BMW in East China? Develop & implement pricing strategy/distribution structure for BMW in East China? Develop & implement sales/promotion plan for BMW in East China? Responsible for sales target allocation & achievement of BMW in East China? Set 22 dealers to formalize dealer network for BMW in East China region? Conduct overall logistic/supply operation of vehicle importation & transportation including bonded warehouse, deliveryCheap Lacoste Polo Shirts & PDI? Conduct market research/survey through outsourcing firm to penetrate China automotive market? Develop & retain public/government relationVW/Citroen Sales Manager – Exclusive Importer of VW/Audi/Citroen/BMW/Rolls Royce /Porsche 1998-2001? In charge of overall VW/Citroen sales & marketing strategy & activities in Taiwan
? Managing sales & retail operation – 28-35 managements 200-250 sales representatives? Develop & implement marketing/promotion/media plan for VW/Citroen in Taiwan? Develop & implement product plan & positioning for VW/Citroen in Taiwan? Develop & implement pricing strategy/distribution structure for VW/Citroen in Taiwan? Develop & implement sales/promotionplan for VW/Citroen in Taiwan
? Responsible for sales target allocation & achievement of VW/Citroen in Taiwan? Set 28 dealers to formalize dealer network for Citroen in Taiwan
?Conduct market research/survey through outsourcing firms to penetrate Taiwan automotive market? Develop & retain public/government relation? Conduct overall logistic/supply operation of vehicle importation & transportation including bonded warehouse, delivery & PDI
? Set up marketing strategy & distribution channel for lubricant & chemical products? Set up pricing strategy/distribution structure for lubricant & chemical products? Develop & set up gasoline station network with Lacoste Shirts
quick lubrication & light repair? Develop CI (Corps identity)/appearance for gasoline station/quick lubrication/light repair in Taiwan? Develop pricing strategy / distribution structure to meet market evolution? Joint venture marketing/promotion plan with major car makers
